With the release of the Single Barrel Collection, there was now a bottle of Four Roses Bourbon out there for everybody, they just needed to find their right match. We developed a series of posters as well as a matchmaker-style post that helped our fans find the exact right bottle for them.
CD: Joey McRobert/Katie Burleson AD: Emmett Moore CW: Aisha Campbell 3D Motion Graphics: Justin Marimon Agency: Camp + King
Unique posters designed and shot to highlight the first three varietals of the Single Barrel Collection.
Full quiz carousel with the first slide video above.
Once users commented their unique results, they received a DM recommending their match for the Single Barrel Collection.
To help promote the collection on social, we partnered with a variety of bourbon influencers and sent them their own bottles that were matched with their personality, described in these custom cards.